frida

project team awards

2019 |

frida and paseo studios – ULI Impact Award – Best Boutique Development


press

12.2019 |

405magazine.com – “Frida Restaurant Planned for Paseo


12.2019 |

the journal record – “Frida Finally Gets Green Light in Paseo


07.2019 |

okctalk.com – “Gorgeous FRIDA Nears Completion


photo

Named and inspired by the iconoclastic Mexican artist Frida Kahlo, Frida Southwest is a 5,000 sf restaurant featuring sunlit dining spaces connected to sheltered outdoor patios, integrated with a separate craft-cocktail bar and patio, known as The Daley. The design reverberates Frida’s life, whose work depicts her dreams and her pain within the context of Mexican culture and traditions. As a gateway to the Paseo District, Frida’s ubiety activates the corner, addressing the curvilinear street with complementary arcade walls, organically transitioning from Paseo to Walker Avenue.

The facade harmonizes with the historic Spanish-style district, incorporating major elements of the Spanish Revival style by way of the featured stucco arcade creating the entry and outdoor dining spaces. Patinaed weathering steel walls and trellis balance the open arcade, highlighting the earthy and bright orange/brown rust undertones. Large clear windows illuminate the space with blue-colored glass, limited to artistic accents within the bar areas. Wood details provide warmth to the dining spaces with aesthetic accent tiles enhancing the energy within the space.