midtown renaissance group
Urban Land Institute – Distinguished Merit Impact Award
AIA Oklahoma Excellence in Design – Interior Architecture Honor Award
AIA Central States Region Excellence in Design – Architecture Honor
journal record – “Midtown Man: Fitzsimmons Leaves Mark on Area’s Revitalization”
koco.com – “Midtown in Middle of a Renaissance”
Sooner Spaces “Hair or There: Dry Shop in Midtown OKC”
Six Style “An Interview with Emily Frosaker, Owner of Dry/Shop Blow-Dry Bar & Boutique”
Dry/Shop Blow-Dry Bar & Boutique, located in the rapidly changing Midtown area of Oklahoma City, is a place where customers can breeze in and out, getting the latest styles for their hair and hippest fashions for their wardrobe. Dry/Shop’s motto is “Look Like You Mean It!” The space needed to follow suit.
Dry/Shop’s colorful, fun, contemporary atmosphere is created by spaces which are all open to each other, yet have their own distinct characteristics and space-defining elements. The concept was to utilize the quirky layout, industrial character and different levels of the existing raw space to organize the various functions of the Dry/Shop and to explore how the “bar” of the blow dry bar could be used to create unity between the various spaces. The raw space was softened with furniture, fabrics and color, and life was given to the space with bold graphics and shapes. A hot pink “bar” wraps around the shop, its function changing as it moves through the space from storage to counter to railing to display shelf. Above, a brightly-colored wood wall evokes the image of beautiful, flowing hair.